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Posts Tagged ‘vacation rental marketing’

Learning The Basics Of Vacation Rentals Software

January 27th, 2014

vacation rentals property beach viewFor anybody in the vacation rentals business, the emergence of integrated vacation rentals management software will more than likely seem like either a too-good-to-be-true new product with which to navigate the vast ocean of the online market place or a gimmick that is here today and will be gone tomorrow. So, which is it? It is really as effective as its fans would have us think? Here is an in-depth look at the technology, what it does and what it can – or can’t – do for your vacation rentals portfolio.

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Understanding Demographics Information on Your Vacation Rentals Website

January 10th, 2014

If you’re relatively new to the use of the Internet as a marketing tool you may find some of the terminology used a little daunting at first.

target demographics pie chartDemographics is very much a case in point. It means nothing more or less than the way that various numbers break down within a population. How many males or females, what percentage of the group in question falls within which age groups. How many out of a hundred are millionaires, and how many are struggling to pay the household bills? Demographic information is collected for the population as a whole in national census reports, and is used by advertisers and marketers to ensure that they’re aiming their promotional materials and budget at people who might actually buy their products.

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Property Rentals – An Increasingly Web-Based Market

December 14th, 2013

If you have a property portfolio and are already renting, or if you are thinking of starting to rent and exploring your options, you will have noticed the extent to which online rentals is now a huge and crucial element of the marketplace. In fact, it is hard to imagine rentals in the pre-internet era. For holiday rentals this is even more the case – how did holidaymakers book properties before the boom in web-based holiday rentals businesses? One can hardly imagine. Read more »