For anybody in the vacation rentals business, the emergence of integrated vacation rentals management software will more than likely seem like either a too-good-to-be-true new product with which to navigate the vast ocean of the online market place or a gimmick that is here today and will be gone tomorrow. So, which is it? It is really as effective as its fans would have us think? Here is an in-depth look at the technology, what it does and what it can – or can’t – do for your vacation rentals portfolio.