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Posts Tagged ‘vacation rentals software’

Considering Buying a Holiday Home?

January 17th, 2014

Modern house design with outdoor near the beach

If your career is going well – a second or third promotion under the belt – and your bank balance is looking healthy, you may be considering buying a second home. You would be joining a great many people who have decided on the same thing – it is a fun and exciting way to spend your hard-earned money, and of course there is a lot to be said for investing money that would otherwise be sitting unspent and uninvested in property. But of course, it is worth considering the financial implications of buying property in the long term.

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Understanding Demographics Information on Your Vacation Rentals Website

January 10th, 2014

If you’re relatively new to the use of the Internet as a marketing tool you may find some of the terminology used a little daunting at first.

target demographics pie chartDemographics is very much a case in point. It means nothing more or less than the way that various numbers break down within a population. How many males or females, what percentage of the group in question falls within which age groups. How many out of a hundred are millionaires, and how many are struggling to pay the household bills? Demographic information is collected for the population as a whole in national census reports, and is used by advertisers and marketers to ensure that they’re aiming their promotional materials and budget at people who might actually buy their products.

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Property Rentals – An Increasingly Web-Based Market

December 14th, 2013

If you have a property portfolio and are already renting, or if you are thinking of starting to rent and exploring your options, you will have noticed the extent to which online rentals is now a huge and crucial element of the marketplace. In fact, it is hard to imagine rentals in the pre-internet era. For holiday rentals this is even more the case – how did holidaymakers book properties before the boom in web-based holiday rentals businesses? One can hardly imagine. Read more »